I'm learning a thing or two about the economics of parenthood. Lindsey and I went to Babies R' Us and Buy Buy Baby this weekend to take a look at cribs and strollers and whatnot. Lindsey has been researching online and keeping me in the loop - so we had a list of a few things we wanted to see. But as much as we knew about this segment of the US marketplace, I had no idea what I was in for.
These stores are gigantic. Like Best Buy or a Walmart - except they're filled with exclusively with baby stuff. At first it seemed like these places were cutting down their target demographic dramatically. The only people who might want to shop there are expectant parents and parents of very young children (and anyone who is provided a registry, I guess). What I failed to consider was the fact that people LOVE to buy baby-related products. By "people", I mean just about anyone who has ever been a parent or wants to be a parent.
The customers in these places had huge smiles on their faces as they tested out the glider chairs specifically marketed to nursing mommies. They giggled as they played with the colorful, beeping, flashing "learning centers". And they boasted about how very easy it is to collapse their favorite stroller with one arm while holding their baby in the other.
The sales reps were even more chipper. They appeared to genuinely love their jobs. They were encouraging, polite, and extremely helpful. All that happiness was a little overwhelming.
We wandered around the store, taking a closer look at the products we picked out online. Our list is pretty short. We want what we need - not anything and everything that new parents could possibly own. If every new parent were like us, the store would have been much smaller. For example: you could buy an infant carseat, a stroller compatible with that carseat, a second carseat base for the other car, a bigger carseat for when your kid is bigger, a bigger stroller, an umbrella stroller for quick jaunts, and a jogging stroller (I almost forgot stroller toys and stroller accessories). That's where Lindsey's research has been paying off. She's been able to figure out what we really need and what would just be excessive.
Overall, I'm glad we had a chance to see all of these things up close. And we'll definitely be back a few more times as we get closer to our due date. But there's one thing I learned for sure: these baby-product megastores must be raking in the cash.